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Now recording · Season 1

Real conversations with the founders scaling high-ticket coaching companies.

A podcast for founders running premium coaching programmes (1:1, group, masterminds) for business owners and executives. Honest conversations about your story: how you built it, what breaks as you scale, and where AI actually fits beyond the hype.

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Most recent episodes

Conversations with founders who have built through the hard parts.

Watch the latest episodes of Beyond the Algorithm, featuring honest lessons on leadership, capital, resilience, and using AI without losing the human edge.

Episode 0536 min

Martha Hernandez

Co-founder & CEO, ESO Ventures

Martha is building an entrepreneurial infrastructure that brings education, support, community, and access to capital into one connected system. We discuss why operational structure matters before a company scales, how founders can build profitable businesses rather than chase revenue alone, what makes entrepreneurship support genuinely accessible, and how ESO uses AI to deepen access while keeping every important decision human-centred.

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HostGianluca Aquilina
Gianluca Aquilina, host of Beyond the Algorithm
Host & Producer Gianluca Aquilina
About the host

Trained in AI. Curious about the businesses being built with it.

Hi, I'm Gianluca. I spent three years studying AI for my BSc, and I'm currently completing an MSc in Data Science alongside working as a developer at an IT company. Before that, I did three summer internships with EY, building data and AI solutions in a professional-services environment.

The most interesting conversations I've had about AI were never about the technology itself. They were about the businesses deciding what to do with it. Beyond the Algorithm is that conversation, on the record: how founders scale premium coaching companies, what gets harder as the team grows, and where AI genuinely helps.

3 yrsBSc in AI
MScData Science, in progress
3EY summer internships
The show

A field guide for the founders scaling premium coaching.

Each episode is a real conversation with a founder still in the driver's seat. We unpack how the business actually works: the offer, the growth engine, the operational reality behind the scenes. Then we take a clear-eyed look at where AI fits into the future of coaching, without the buzzwords.

Topic 01

The founder's story

How you got here: the pivot, the first client, the hard-won lessons. The journey behind the coaching company.

Topic 02

Building high-ticket

Offers, pricing, and positioning. What it really takes to sell and deliver premium programmes: 1:1, group, or mastermind.

Topic 03

Scaling without breaking

What happens between solo chaos and a fully built-out firm: the systems, the team, and the bottlenecks nobody warns you about.

Topic 04

Beyond the algorithm

Where AI genuinely fits in a coaching business, and where it doesn't. Separating the leverage from the hype.

The format

Length30–40 minutes
StyleCasual, conversational
RecordedOnline, remote
Prep requiredNone, just show up
Content rightsFully yours
AudienceCoaching founders
Come on the show

You leave with more than an episode. You leave with content you own.

Most podcasts take an hour of your day and hand you back a link. Here, everything we record is yours: to post, repurpose, and use however you like.

Benefit 01

Full rights to all the content.

Everything we create together belongs to you as much as it does to the show. Post it on your channels, cut it up, share it with your audience. There's no permission to ask for and no restriction to work around.

Rights: yours
Benefit 02

Full access to the interview.

You get complete access to the recording itself, not just the published episode, so you and your team can repurpose the conversation however works best for you.

Access: full
Benefit 03

30–40 minutes. Casual. Online.

No briefs to fill out, no decks to prepare. Pick a time, join the call, and have a real conversation about the business you've built.

Slot: 30–40 min
Book a guest spot Currently booking · Limited slots
One conversation, months of content

Ready to come on the pod?

Book a quick pre-podcast chat. We'll settle on your story and the topics you want to cover, then handle the rest. You show up and have the conversation. Everything we record is yours.

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